The Zoopla valuation tool is an online widget that provides free house price estimates to those seeking an instant valuation, while generating valuation leads for your business. It champions your agency’s brand, and is quick and easy to integrate into your website.

This article includes: 

Can I have a different Zoopla valuation tool for each of my brands?

The Zoopla valuation tool payment structure is by branch/office. If you have multiple brands under a single parent company, you will only be charged by branch. There is no cost for creating a new widget in a new brand.

What is the difference between the Zoopla valuation tool and Zoopla house price estimates?

The only difference between the Zoopla valuation tool and Zoopla house price estimates is that Zoopla valuation tool is in your branding. The two tools use the same automated valuation model built by Hometrack, creating a consistent valuation journey for your potential customer whether they are using your website, or, on Zoopla. Both experiences put emphasis on a house price estimate range, encouraging potential customers to speak to an agent for a more accurate valuation.

Can I separate leads by department with the Zoopla valuation tool?

By default, the Zoopla valuation tool will produce both a sales and a rental house price estimate. 

As part of the set up of your widget, you'll have the option to show both estimates, or choose to limit to just sales or just rental house price estimates being shown. You can always reconfigure your widget to show both at at later date by emailing

Why does the sales and/or rental value in my Zoopla valuation tool email say "None"?

There are two reasons why the value could say "None" in your Zoopla valuation tools emails:

  • If you can see a value in brackets after ‘None’, this means that the confidence level of the estimate is below 50% and therefore we did not present an estimate range to the prospective customer. This should save you the difficult conversation during any following face to face valuations - particularly if your estimate is very different from what the tool returned. However, the value in brackets is still displayed to you in your email, so you are aware of the estimate

  • If you cannot see a value in brackets after the ‘None’, this means that the level of available data is such that we cannot return a value at all
Was this article helpful?
0 out of 0 found this helpful