Best Practice for agents with no listings

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Whether you're opening a new office, or you've sold and let all of your listings, finding new listing opportunities can be challenging! Our aim is to help you find new opportunities and get the most out of your Zoopla membership. 

In this article, we'll look at the tools available to help you attract new listings. 

This article includes: 

Getting started with ZooplaPro

 

First impressions can be formed within seconds. Completing your Branch Profile is important as it's what consumers see when they visit the Find Agents section of Zoopla.

You can link your social media to your Branch Profile and our Zoopla Advantage platform provides you with regularly updated news, research and insights, which you can use to showcase your expertise when targeting landlords and vendors by building great social media content.  You can subscribe to Zoopla Advantage here.

When writing your branch Description, the first 115 characters is what consumers see first.  Make it eye-catching with important information to help you stand out from your competitors.  You can change your Branch Profile often so you may consider highlighting a special promotion to help launch your brand.

Your outcodes (first part of your postcode) form a vital part of Market views which are set up for use in reports and Market email alerts. You'll be able to access data for current and historical listing information from Zoopla in any of the outcodes you've added to your account.  You can add up to 10 outcodes within your membership.  Check your outcodes for the key areas you cover.

Advertise your brand and keep yourself front of mind with potential customers by using promotional merchandise and a variety of Marketing materials which can be downloaded/ordered.

Identifying new opportunities

Find new opportunities and encourage potential landlords and vendors to use your service, by tracking your competitors' New instructions, Price reductions, Fallen throughs and slow moving listings. Use the Monitor market tab to access key reports where you can find data and analysis on your competitors, allowing you to focus your efforts in the right place.

Identify when your competitors' properties are likely to come out of contract by using the Slow movers report and reach out to the vendor or landlord.

Receive notifications of changes to your competitors' listings such as Slow movers or Withdrawn properties, by setting up Market email alerts.  This allows you to seize an early opportunity to win new business.

Plan marketing campaigns by using key reports. Identify property types and price history for your campaign with the Property search tab which gives you a detailed view of a specific area.

Plan targeted advertising by using the map view in All market activity. Our research suggests there are approximately 7m homeowners in the UK, over the age of 65,  who haven't moved for over 20 years. These could be your future vendors. These are also the least likely group to visit your website or use social media so you may want to consider using printed advertising materials to ensure you're at the forefront of their minds when they decide to sell.

Converting valuation enquiries to market appraisals

Track incoming Zoopla leads with the Leads report within the Manage performance tab. Valuation leads found under the sub tab keeps track of all the leads received from potential vendors and landlords, their details and their preferred contact method and time.

For those leads who you can't contact, or who are not ready, you can download spreadsheets and set a reminder to contact them in the future.  Nurturing leads helps you stay front of mind when they're ready to sell/let. 

Look for valuation opportunities within other lead types.  Someone requesting to view a property may mention that they have one to sell or let.

Preparing for market appraisals

Building rapport and trust with potential landlords and vendors will make them more inclined to use you.  Prepare to demonstrate your knowledge and expertise by keeping up to date with insights and performance data in your area.  Zoopla Advantage In your area gives an interactive map and breakdowns of transactional data in your marketplace, insights on the age range of home hunters and the top three key words they search for when looking for a property.

Demonstrate your expertise, build confidence in your valuation and manage vendor and landlord expectations by using the Comparables report builder found within the Winning instructions tab.  This is a fully customisable report presenting comparable properties including sale price history, maps, charts and estimates.  It's the ideal leave-behind after a meeting. 

You can offer help to your vendor or landlord to get their property ready for market by downloading helpful content within Marketing materials.  Our recent research shows that 37% of sellers find it a challenge to prepare their property for market. Overcome this by downloading, and discussing, our Top tips for selling your home and The landlord lowdown flyers within the Vendor and landlord marketing materials here.

 Note

Speak to your Account Manager to find out more about our Membership packages and products, such as Valuation booster, to help promote your brand and win more valuations

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