In the midst of yet another lockdown, consider marketing smarter! Think about using the top tips below to ensure your property listings are fully completed. This is particularly important now that consumers will be spending more time browsing during lockdown and peak performance browsing levels occurring on Zoopla.
- Firstly, think location. When you upload a listing, it’s important the address displays accurately, to ensure that you can achieve the best possible marketing for your vendor or landlord
For more information on Setting the address of your listings, click here
- Deterrents for buyers include too few photos on a listing. 6-10 photos per listing is a great number to have, and especially for sales listings, we see that those with a higher number of search clicks generally have more photos. Of course, this is all dependent on the property that you are marketing, as you can only display so many photos of a studio flat in comparison to a five bedroom home.
As well as considering the number of photos per listing, look at the quality of your photos and their order. Revitalise older listings to drive further engagements by rotating the photos and showcasing your property in a new light
For more information on How to add photos to a listing, click here
For more information on How to change the primary photo on a property listing, click here
- Consider utilising premium features. Use the additional photos and the property highlights from Premium Listings to your advantage and make sure they are applied when the listing goes live for maximum exposure!
Just like buyers, the first and second lockdowns led to many renters reassessing what their home is really worth and as a result in some areas, rented houses are proving more popular than rental flats. Zoopla’s data shows that the most popular key search terms are pets, gardens, balcony, garage and parking. Not only will the enhanced visual impact of a Premium Listing improve the number of search clicks, but calls to these features should in turn give you more applicants!
- Our user experience research shows that property seekers like to start off on the search results page looking at showcased photos and key features, as opposed to when they will later click through and view the property's Full description. With this in mind, ensure you are keeping your full descriptions focussed and snappy as to keep your audience engaged. Call out information which isn’t immediately visible rather than repeat the number of bedrooms for example.
For existing listings, optimise your Full description by ensuring the accuracy and completeness of the property details