The importance of using floorplans

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Floorplans have always been important, but since the first lockdown changed home movers' search habits, they're more crucial than ever.  

Measuring listing performance on site in the second half of 2021 showed us that lettings listings see a 6% increase in search clicks if they have a floorplan, and sales listings see a 14% increase.

Once they've tempted users to click on your listings, floorplans can highlight key features like fitted wardrobes and kitchen layouts.  User research also told us that floorplans show the flow of a property in ways that's very difficult to achieve through photos alone.  

Vendors and landlords can help by getting dimensions which can be plugged into online tools to create floorplans for you.  

 Note

If floorplans really aren't an option for you at the moment, using virtual tours is a great way for you to show the layout of a property in the best light. Check out our guide to virtual viewings for more information

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