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Your market position is located in the Monitor market section of ZooplaPro. It's powered by MarketView which is Zoopla’s market intelligence tool. 

Your market position can be used for targeted canvassing and performance analysis, and provides insights into your local market, enabling you to monitor and report on your performance, and that of your competitors.

Sales agents

This article includes: 

  1. Log in to ZooplaPro
  2. Click the Monitor market tab
  3. Click Your market position

Your market position

Your market position opens on the Your market position subtab by default. You can select which department you wish to view and a timeframe, but primarily this will default to Sales for the Last 7 days.

You can also change the market view which you’re seeing or create a new one, should you wish to report on different areas and outcodes. The Initial view may well be your default market view from when your ZooplaPro account was created, which can contain up to 10 outcodes.

Alternatively, if you select your current market view from the dropdown menu, you can click Manage your views to create a new market view. You can then choose the areas which you would like your market view to show from your 10 outcodes.
For more information on How you can add or update your outcodes, click here

The Your market position subtab is broken down into several tiles: For Sale, New Instructions, Sold, Price Reductions, Sales Fallen Through and Withdrawn. In each of these tiles, you are provided with a ranking placement, a percentage and how many properties fall into that tile’s category.

If you click the pop out button on any of these tiles, you open the equivalent report to see a more detailed breakdown.
You can also Export the statistics into a .pdf document should you wish to keep a local copy or have a copy to hand for use in meetings.

The tiles provide you with a high level view, allowing you to keep track of how you’re faring against your competition, using a traffic light system. If your ranking has improved in the given time period compared to the previous one, you will see a green up arrow. If you have slipped down the rankings, you will see a red down arrow. An amber dash means you have retained your ranking and held steady against the competition.

 Best practice

If you’re ranking 1st in a particular tile category, you have a great marketing opportunity - consider promoting that you’re achieving the highest share of a particular listing type in the view

 Note

Your competitors are set based on stock location, not the location of their branch

4 week summary

The 4 week summary subtab shows you an outline of your Market Share (share of listings) statistics over the last 4 weeks for your For Sale, New Instructions, and SSTC Properties. You can also compare your current Market Share (share of listings) percentage to that of the time period in the previous year, see the percentage change in your share, and see your difference in ranking from what it currently is, to what it was this time the previous year.

These results can be exported to a .pdf or to .csv should you wish to work with them in a spreadsheet.

 Note

You will only be able to see data if your agency has been a member with Zoopla for more than one year 

Year to date

The Year to date subtab shows you your statistics for New Instructions and SSTC properties over the current calendar year.

Similar to the 4 week summary, you can compare the total number of New Instructions or SSTC properties from the current year to the previous one. You can view the change between the two, as well as comparing your current share percentage to that of the previous year, see the percentage change in your share, and see your difference in ranking from what it currently is to what it was the previous year.

If you click on the line graph icon, you can select whether you want to see these results in chart form for your New Instructions or your SSTC properties.

Your chart will show results from the current calendar year to date, against the previous complete calendar year. This allows you to easily spot your busiest periods and see your branch progress year on year.

You can choose whether you're seeing a monthly or weekly figure, and can again export this chart as a .pdf if you wish. 

2018/2019 comparison

The 2018/2019 comparison subtab shows you your statistics of the previous calendar year compared to the year before it, for New Instructions and SSTC properties. This is useful in providing you with insight into the long term progress of your business.

As with the other subtabs, you can compare the total number of New Instructions or SSTC properties from the previous year to the year before that, view the change between the two, as well as comparing your previous years share percentage to the one prior to that. You can see the percentage change in your share, and see your difference in ranking from what it was previously, to the year before that.

If you click on the line graph icon, you can select whether you want to see these results in chart form for your New Instructions or your SSTC properties.

Your chart will show results from the previous calendar year, against the calendar year before that, allowing you to easily spot your patterns in your busy periods year on year. Again, you can choose whether you're seeing a monthly or weekly figure, as well as export the chart.

Lettings agents

This article includes: 

  1. Log in to ZooplaPro
  2. Click the Monitor market tab
  3. Click Your market position

Your market position

Your market position opens on the Your market position subtab by default. If your account is set up with Sales and Lettings, click Lettings to select it as the department you wish to view, rather than the default, Sales. By default, Your market position will show Lettings for the last 7 days, but you can also click Last 4 weeksif required.  

You can also change the market view which you’re seeing or create a new one, should you wish to report on different areas and outcodes. The Initial view may well be your default market view from when your ZooplaPro account was created, which can contain up to 10 outcodes.

Alternatively, if you select your current market view from the dropdown menu, you can click Manage your views to create a new market view. You can then choose the areas which you would like your market view to show from your 10 outcodes.
For more information on How you can add or update your outcodes, click here

The Your market position subtab is broken down into several tiles: To Rent, New Instructions, Let, Price Reductions, Lets Fallen Through and Withdrawn. In each of these tiles, you are provided with a ranking placement, a percentage and how many properties fall into that tile’s category.

If you click the pop out button on any of these tiles, you open the equivalent report to see a more detailed breakdown.
You can also Export the statistics into a .pdf document should you wish to keep a local copy or have a copy to hand for use in meetings.

The tiles provide you with a high level view, allowing you to keep track of how you’re faring against your competition, using a traffic light system. If your ranking has improved in the given time period compared to the previous one, you will see a green up arrow. If you have slipped down the rankings, you will see a red down arrow. An amber dash means you have retained your ranking and held steady against the competition.

 Best practice

If you’re ranking 1st in a particular tile category, you have a great marketing opportunity - consider promoting that you’re achieving the highest share of a particular listing type in the view

 Note

Your competitors are set based on stock location, not the location of their branch

4 week summary

The 4 week summary subtab shows you an outline of your Market Share (share of listings) statistics over the last 4 weeks for your To Let, New Instructions, and Let Agreeds. You can also compare your current Market Share (share of listings) percentage to that of the time period in the previous year, see the percentage change in your share, and see your difference in ranking from what it currently is, to what it was this time the previous year.

These results can be exported to a .pdf or to .csv should you wish to work with them in a spreadsheet.

 Note

You will only be able to see data if your agency has been a member with Zoopla for more than one year

Year to date

The Year to date subtab shows you your statistics for New Instructions and Let Agreeds over the current calendar year.

Similar to the 4 week summary, you can compare the total number of New Instructions or Let Agreeds from the current year to the previous one. You can view the change between the two, as well as comparing your current share percentage to that of the previous year, see the percentage change in your share, and see your difference in ranking from what it currently is to what it was the previous year.

If you click on the line graph icon, you can select whether you want to see these results in chart form for your New Instructions or your Let Agreeds.

Your chart will show results from the current calendar year to date, against the previous complete calendar year. This allows you to easily spot your busiest periods and see your branch progress year on year.

You can choose whether you're seeing a monthly or weekly figure, and can again export this chart as a .pdf if you wish. 

2018/2019 comparison

The 2018/2019 comparison subtab shows you your statistics of the previous calendar year compared to the year before it, for New Instructions and Let Agreeds. This is useful in providing you with insight into the long term progress of your business.

As with the other subtabs, you can compare the total number of New Instructions or Let Agreeds from the previous year to the year before that, view the change between the two, as well as comparing your previous years share percentage to the one prior to that. You can see the percentage change in your share, and see your difference in ranking from what it was previously, to the year before that.

If you click on the line graph icon, you can select whether you want to see these results in chart form for your New Instructions or your Let Agreeds.

Your chart will show results from the previous calendar year, against the calendar year before that, allowing you to easily spot your patterns in your busy periods year on year. Again, you can choose whether you're seeing a monthly or weekly figure, as well as export the chart.

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