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The Listing performance report allows you to build a bespoke and customisable property listing statistic report which can be emailed or printed and sent to your vendor or landlord, which will provide them with an insight on how their property is performing.

The report can provide invaluable information for your vendors or landlords as it can flag up if any changes may be required on the listing, such as alternative photos or an improved Full description, to gain more interest and views. It can also aid in price discussions should the listing be underperforming, despite showcasing the best highlights, features, photos and information, in comparison to the rest of your listings.

This article includes: 

Creating the Listing performance report

  1. Log in to ZooplaPro
  2. Click the Dashboard tab 
  3. Scroll down to the Your Properties section and click Listing performance report
    1. Alternatively, the report can be accessed directly from the property types, Residential sales listings for example, accessed from the Manage listings tab
  4. Select the property you would like to generate the report for and click Listing performance report
  5. You can edit the Reporting period, Property address and enter additional Comments if required
  6. Select the Report options statistics that you would like to include
  7. Click Generate report
  8. The report displays and includes the property details and listing statistics. You can continue to customise or amend the Report options depending on what data you wish to include, such as: Search views, Search clicks, Detailed views, Email leads and featured property specifics such as Featured search views
  9. Click the portal Branding that you want to be included in the report, such as Zoopla, PrimeLocation or Zoopla & PrimeLocation
  10. Once you have made any amendments as to what information is included in the report, click Customise to update the report
  11. Email your report to any address, or Print/Save as PDF to keep for your records or to give to the vendor or landlord

The report helps to gain an insight into the performance of a property listing by showing the number of times the property appeared in search results, whether they are detailed views, and also the search clicks received (the number of clicks the property listing received directly from the search results page).

 Best practice

  • Using this report in regular contact with landlords or vendors can help reassure them of the activity you have completed to market their property, and, the results achieved
  • When producing a Listing performance report, you have the option to include your logo and portal Branding. If your customer has contacted you via Zoopla, continue the brand experience by selecting Zoopla as your portal branding

Customising the Listing performance report

There are a variety of Report options that can be selected to help customise your report. These include:

  • Search views - The number of times the property listing has appeared in search results on Zoopla, across all platforms (desktop and mobile)
  • Search clicks - The number of times the property listing has been clicked on from the search results page
  • Detailed views - The number of visits a property listing has received on the listings detail page. A visit could come from various sources ranging from a social media link, a share on a messaging app or from a search engine. (This can vary from the Search clicks number as Detailed views can be accessed from other sources and aren't solely limited to the search results page on Zoopla)
  • Featured search views - Only active if the property is a Featured Property. Featured search views display the number of times the featured property listing has appeared in search results on Zoopla, across all platforms (desktop and mobile)
  • Featured search clicks - Only active if the property is a Featured Property. Featured search clicks displays the number of times the featured property listing has been clicked on from the search results page 
  • Featured detailed views - Only active if the property is a Featured Property. Featured detailed views display the number of visits a property listing has received on the listings detail page. A visit could come from various sources ranging from a social media link, a share on a messaging app or from a search engine. (This can vary from the Featured search clicks number as Featured detailed views can be accessed from other sources and aren't solely limited to the search results page on Zoopla)
  • Email leads - The number of email enquiry leads that have come in from Zoopla about the property
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