Featured Property increases the exposure of your listings by pushing them higher up the search results on a rotating basis. Target an entire outcode to dominate key areas and cut through competitor noise.
It can also aid in building brand authority on-site in your target outcodes by featuring your properties to users that are searching in that area. This will help you win instructions and position yourself best to win in the living room.
What are Featured Properties?
If you have properties that could benefit from a listings boost or you are trying to market in a very competitive area, Featured Properties can push all your listings in that area higher up the search results.
With Featured Properties you get:
- A stand out Highlight badge, giving your property more of the spotlight
- An average increase of 88% for more impressions
- An average of 20% more leads across the listings
Note
All relevant properties are evenly rotated each time the page is refreshed, or when navigating to a different listing search results page
The original listing also stays in the search results at its 'normal' slot, which means each featured listing is showcased twice on the website.
Featured Properties as seen at the top of Zoopla listing search results pages
Best practice
If you have Featured Property as part of your package, a Featured Property report is also available in ZooplaPro that will show you how each of your Featured Properties are performing on Zoopla. You can use this in conjunction with your regular correspondence to reassure your vendor or landlord of the steps you’ve taken to market their property and of the results you have achieved.
Note
- If you wish to gain access to Featured Property, reach out to contact your Account Manager or Member Services. You can either email members@zoopla.co.uk, or, click Submit a request below and complete the contact form
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