Our Remarketing solutions enable you to target our highly engaged Zoopla audience (potential vendors and buyers) after they've left the Zoopla site and are browsing other platforms, i.e. Facebook and Google.
You can also access new audience segments (i.e. renters, investors) that are targeted based on their onsite behaviour and preferences.
This article includes:
- Why use Remarketing solutions
- What's included with Remarketing solutions
- Purchasing Remarketing solutions
Why use Remarketing solutions
There are many benefits to be gained by leveraging social media and using Zoopla data. You can build out your audience around those who've, for example:
- Searched for properties within a specific budget
- Searched for a property to buy in a specific location
- Visited Zoopla
- Checked the value of a specific property
- Submitted leads on Zoopla identifying themselves as 'looking to buy'
You can be sure that you'll be targeting highly relevant buyers that have viewed similar properties to those that you are marketing.
What's included with Remarketing solutions
Remarketing solutions offers 3 different campaign options you can choose between:
| Campaign option | Ad platform | Description | Features |
|---|---|---|---|
| Facebook Lead Generation |
(Meta) |
Every targeted user that clicks on your ad will be driven to a lead form. The lead form uses a range of preselected questions to capture user information directly within the platform, enabling streamlined lead generation and customer data collection. Their details will be sent automatically to you by email and/or populated into ZooplaPro. |
|
| Facebook Click-To-Website (CTW) |
(Meta) Facebook and Instagram |
This option aims to drive traffic to a specific website or landing page, i.e. it encourages targeted users to click on your ad and visit your website. By focusing on increasing website traffic, you can enhance your brand visibility and reach a larger audience. This broader exposure can help create brand recognition and increase the chances of attracting potential customers to your website or listings page. |
|
| Google Display Network (GDN) | Google Display Network |
This option allows you to connect with 90% of internet users globally. By combining this extensive reach with our valuable data, you can significantly enhance your brand visibility, attract potential vendors, buyers, or renters, and effectively drive traffic to your listings or website. This approach ensures that you maximise your opportunities to engage with your target audience. |
|
As mentioned above, you can choose the Ad platform as to where you want your remarketing to appear:
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(Meta) Facebook and Instagram: Enjoy the prestige of a social media presence co-branded with a household name and benefit from the best of both worlds: Facebook’s reach combined with Zoopla’s data.
With this, you can retarget site visitors that have expressed interest in properties within your price range and in your area, to drive leads or traffic
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Google Display Network: Benefit from the reach of 90% of internet users worldwide across millions of websites, news pages, blogs, and Google sites like YouTube, Gmail and Search - and combine that reach with our data.
With this, you can enhance your brand visibility, attract potential vendors, buyers, or renters, and effectively drive traffic to your listings or website
Purchasing Remarketing solutions
There are 3 flexible ways to purchase Remarketing solutions.
You can choose between a Bespoke campaign, a Bespoke subscription, or an Automated subscription.
(Full details of each can be found in the expandable section below)
| Bespoke campaign | Bespoke subscription | Automated subscription (i.e. Audience Connect) |
|
|---|---|---|---|
| Ad platform and frequency |
|
|
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| Audience targeting |
Vendors, buyers, renters and more |
Vendors, buyers, renters and more | Vendors only |
| Customisation | Fully customisable advert with geo targeting | Fully customisable advert with geo targeting | Automated templated advert with 15km target radius |
| Landing pages | Select your own landing page | Select your own landing page | Zoopla Valuation Tool or Chatbot |
| Purchase method/pricing | Cost per click (based on specific campaign requirements) for a guaranteed number of clicks that you want to achieve | Tiered cost per click (based on monthly spend) for a guaranteed number of clicks that you want to achieve |
Monthly clicks are estimated but guaranteed to be delivered over the minimum term |
| Benefits |
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|
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Once you've settled on a campaign option and a preferred purchase type that meets your needs and budget, contact your Account Manager directly via email or phone.
They can then assist you with your campaign, ensuring you reach the right people, at the right time.