We’ve built new functionality so we can send leads to you in a fast, usable and data-rich way. This means that we’re helping to increase the likelihood that your Zoopla leads turn into revenue for your business.

If you’re using our FTP server or email parsing to get leads from us, you’ll need to migrate over to our new Leads API or Push Delivery Services by 10 July 2022.

This article includes: 

What is the Leads API?

The Leads API gives you a simple interface to get your leads from us, before you integrate the leads data into the technology you use to run your business.

What is the Leads Push Delivery?

The Push Delivery service automatically sends leads to your business as they're submitted.

Benefits

What impacts will this have on my business?

  • The fastest delivery of leads to your business - Valuation leads will be delivered to your business in the fastest possible time, giving you the opportunity to make faster contact with a vendor
  • Enriched leads data - Our Leads API gives you additional information about the customer contacting you. This data will help you prioritise and qualify your leads more efficiently than before
  • A great developer experience - Our Leads API will make for an easier developer experience that is well supported by modern API documentation

What extra data can I get with my leads?

You’ll get all the information you got before, plus:

  • Best in class property valuation data
  • Data detailing the source of all leads

Migrating

Why should I migrate to one of the new leads services?

  • Respond to leads quickly - Get leads in your software instantly
  • Increase business efficiency - Leads can be routed to the right people first time, no manual data entry, and CRM records populated faster
  • Provide a better experience for your applicants and vendors - Your customers will be responded to faster, resulting in a better experience
  • Prioritise enquiries to focus on - Leads will be delivered to your business in the fastest possible time, giving you the opportunity to prioritise vendors

FAQs

  • How do I switch?

Speak to our Member Services team to find out more about migrating.

  • Do I have to do any development work?

Yes, you'll need to integrate with our API or build an endpoint for us to push your leads data through to you. You can find the technical details of our new Leads API and Push Delivery Service here.

  • How much is this going to cost me?

Development costs will vary, but there's no cost to you from Zoopla.

  • When do I need to do this and what happens if I don't?

Our FTP will be turned off on 10th July 2022, so you will no longer be able to receive leads in this way after that date. We'll also no longer support email parsing, or be accountable for changes to the emails that interrupt integration, after that date.

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