Hosted In-Search Ads are an ad format that is served on the Listings Search Result Page (LSRP), in line with listings. The adverts are built and managed in-house by Zoopla to match the look and feel of the Zoopla website, meaning no design costs for you.
In-Search Ads can be used to promote your brand and services to a targeted audience, with ads appearing exactly where property seekers are focusing their attention.
Make your brand stand out in high traffic search results for maximum visibility.
Benefits of Hosted In-Search Ads
Hosted In-Search Ads bring a host of benefits for your brand. Using Hosted In-Search Ads, you can:
- Maximise the visibility of your brand and services as the ad is positioned on the most visited page of the Zoopla website (on average, the Zoopla Listings Search Results Page is viewed 120M+ times each month). Ads will appear in rotation in the 3rd slot of the search results for your targeted outcode, ensuring prime visibility
- Be seen by a highly attentive audience and promote yourselves with greater targeting capabilities. Directs click traffic to your dedicated agent page on Zoopla
- Save money as the engaging adverts are built in-house and managed by Zoopla, meaning no additional cost to you. It also brings a level of consistency as the ads match the look and feel of a listing on the Zoopla website, bringing higher user engagement thanks to a less disruptive ad experience
Did you know...
You can combine the power of In-Search Ads with other portal enhancements:
- When using In-Search Ads to promote your brand or services, Area Sponsorship will help maximise your reach further on the most visited page on Zoopla
Note
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