Prospect Plus leads are high-quality, exclusive leads for our customers. These leads come from registered homeowners on the MyHome platform who have shown a high intent to move, and they are shared with only three agents, making them less competitive than other leads.
You can find and manage your leads in ZooplaPro, which provides full details and additional insights. A notification email with a direct link is also sent to your designated email address.
Where will my leads come through and where can I find them?
Your leads will be available in ZooplaPro, where you can find full lead details, including extra insights on property and homeowner activity.
To access a list of all received leads, click Prospect Plus on the top navigation bar in ZooplaPro.
You'll also receive a notification email to the valuation leads address you've provided to Zoopla, which will include a direct link.
For paying customers, these leads are also delivered via API. When using the API, ensure your request looks for APPRAISAL_PORTAL_SOURCE_PROSPECTPLUS to identify higher priority leads (learn more about the API here). Note that API-delivered leads will only contain standard valuation information. For additional details, you'll need to visit ZooplaPro; a link is provided in the lead's description field.
How do I set up a ZooplaPro account?
- If you already have a ZooplaPro account that's inactive or you've forgotten your password: You can reactivate it by using the Forgotten password link on the ZooplaPro login page
- If you've never had a ZooplaPro account before: Please submit a request with our customer support, to get an account set up. They will be able to assist you with getting access
What do the leads look like and are details on the initial email?
Every lead within ZooplaPro is assigned its own dedicated page. To ensure you're always informed, a notification email will be sent to your leads inbox whenever a new lead arrives, containing a convenient link for immediate access.
What happens if I get a duplicate lead or if the contact details bounce?
We are actively developing a solution for reporting poor quality leads. In the meantime, please direct any concerns to the salesperson who sold you Prospect Plus. Rest assured, all duplicate leads are automatically removed from your bill.
When am I charged for a lead?
You are charged for a lead each time a unique lead - defined as a new property address - is sent to you. At the end of each month, the total number of leads will be charged at your agreed rate.
What is the difference between a Valuation Booster lead and a Prospect Plus lead?
- Valuation Booster Leads
Valuation Booster leads are designed to provide a higher volume of potential sellers. These leads are generally available to all users and typically arise from homeowners requesting a valuation on Zoopla. As a result, they represent a mixed level of intent and urgency. A key characteristic is the competitive environment, as these leads are often sent to a larger group of agents, typically around six, meaning you'll be competing with numerous others for the instruction.
- Prospect Plus Leads
Prospect Plus leads are a premium offering, focusing on quality over quantity. These leads originate exclusively from logged-in, Zoopla-registered homeowners on the MyHome platform who have actively signalled a high intent and urgency to move within the next 12 months. This means a significantly lower volume of leads, but they come with a much higher likelihood of conversion. Furthermore, competition is drastically reduced, as these exclusive leads are only shared with three agents. These agents are matched based on performance criteria, ensuring a more targeted and less competitive environment.
What happens if the lead doesn’t instruct or has come through another portal/been worked before?
We don't guarantee instruction from these leads; the cost per lead is based on a 30% conversion rate to instruction. In reality, over 40% of these leads do convert. Prospect Plus gives prominence to your branch and matches you with high-intent, well-informed homeowners that Zoopla has nurtured through the MyHome experience. Even if the vendor is previously known to you, you will still pay for the lead.
How does the spend cap work?
Currently:
At present, the spend cap acts as a strict monthly limit. You are guaranteed not to exceed the threshold you set in any given month. This ensures you won't incur unexpected costs beyond your pre-defined limit.
In the Future:
The functionality of the spend cap is evolving to be more proactive. Once your set spend cap is reached within a month, you will be automatically removed from the experience. This means you will temporarily stop receiving new leads until the beginning of the following month, at which point your cap resets and you can resume receiving leads. This future enhancement aims to give you more real-time control over your spending.
What happens if the details in the lead are correct but we cannot get hold of the vendor?
We understand that not every lead will result in immediate contact, even with accurate details. Our lead pricing reflects this reality, anticipating that a perfect match won't happen every time.
If you can demonstrate that a lead is genuinely uncontactable, we'll ensure you aren't charged for it. However, if the lead is ultimately contactable, it will remain a chargeable lead.