Make the most of your lettings business using Zoopla’s tools

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There are many great tools and reports in ZooplaPro that can be used for lettings. In this article, we'll be explaining the key tools you can use within ZooplaPro for lettings and the importance of using them in the current market. 

The question we find being asked more than anything is what do lettings care about?

The lettings market is very different to sales because of the pace. Rented properties don't have the option to be on the market for an extended period, due to a greater financial exposure; landlords expect quick results and consistency.  In our experience of the lettings industry, we believe that agents priorities can be sectioned into four key categories; New Leads, Landlord Relationships, Feedback and New Valuations/ Valuation Conversion.

Below are some great examples of topics that you could discuss with your letting agents that they could use within ZooplaPro

  • Leads report - This will be invaluable to a letting agent so that they can see all of their leads in one place.  Going into detail with the categories helps them organise and focus on what’s important to them (applicants/valuations).   Talk to the agent about grasping every opportunity

  • Listing performance report - This is a personal way to give feedback to landlords on their properties.  It gives them the visuals of data that they want to know and gives you a chance to shout about what you are doing to market their property.  This will help keep landlords informed, and build trust

  • Comparables report builder - Bringing a comparables report to a valuation is a thoughtful way to  build strong foundations and credibility with potential landlords. This is something to really push to agents as it shows that you have invested time and care into their property, as well as giving them the confidence and insight of the data you have researched

  • Market email alerts - Speak to your agent about having these set up to be fully informed about their local property market.  It’s a great way to notice any changes or new listings in your area and monitor competitors

Valuation focus

From Zoopla's research, we have found that speaking and broadcasting your service levels entices landlords and encourages them to get in contact! 

Look at your Branch Profile and social media as a platform to attract potential business.

 Did you know...

Zoopla have a Quarterly Rental Market Report? Download your report here

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