We want to make sure you have all the tools to attract as many leads as possible, so we make it our focus to provide you with local and national insight so that you can tailor your conversations and your listings to your customers.
In this article, we’ll focus on our variety of in-depth market reports that we release regularly to keep you up to date and tell you what applicants in your area are searching for.
This article includes:
- Stand out to your customers with in depth reporting
- Enhance your listings with the key search words applicants are using in your area
Stand out to your customers with in depth reporting
We are in a unique position that we have access to comprehensive data on the housing market, and we have a dedicated research team focused on drawing out the most useful insights and sharing them with our customers.
You can find a variety of our reports within Zoopla Advantage where we publish our monthly House Price Index, our quarterly Rental Market Report and many more. This insight can support your understanding of broader trends and where your local market fits within them, giving you the information you need to inform your strategy and stand out to applicants. Subscribe to Zoopla Advantage here.
Enhance your listings with the key search words applicants are using in your area
Look at the In Your Area section on Zoopla Advantage to get some insight into the breakdown of demographics in your outcode. Statistics on pricing trends in the local market also give you some additional insight into what does well on Zoopla in your local area. Here you can find what three key search words are most popular in your market area so that you know what homeseekers are looking for. You can then ensure that you are including these key features where relevant in your listings so you are not missing out on any potential leads.
You can view more about this in our dedicated video here