Who are Focal Agent and what packages are available?

We have partnered up with Focal Agent to offer an alternative solution to complement physical viewings. This offering is a one-stop platform which can efficiently, safely & professionally market your listings.

Our partnership with Focal Agent consists of three package options, two of which are available only to Zoopla customers. It's up to you which package you choose, as you can ensure that it fits your needs, whether its for property listings, virtual tours, or floorplans, photography and drone videography.

This article includes: 

Who are Focal Agent?

Founded in 2010, Focal Agent have over 10 years of experience within the property market and aim to harness the power of visual content to create new and innovative ways to make your properties stand out. They are the UK’s leading marketplace with the aim of having their photographers in every town across the UK, providing 360 virtual tours, video trailers, professional photography and floorplans to estate agents as well as being the exclusive UK distributor of the Smart Viewing platform.

Available Focal Agent packages

There are three available Focal Agent packages, as listed below. Two of these packages (Focal.360 and Focal.Pro) have been created exclusively for Zoopla members. 

  • Focal.Free
  • Focal.360
  • Focal.Pro
Features Focal.Free
(£99.99 per property)
(£139.99 per property)
The package offers access to the Smart Viewing app. Smart Viewing is a virtual viewing platform that provides interactive, agent-led virtual viewings, in which the agent guides the applicant through the property with commentary and webcam. It will automatically pull all of your current 2D media (photos) within 48 hours of you signing up

✔ Yes


✔ Yes
✔ Yes
Compatible with your current 3D media ✔ Yes ✔ Yes ✔ Yes
Allows you to add multiple people (friends/family) to the virtual tours or do scheduled ‘open house’ viewings with multiple applicants ✔ Yes ✔ Yes ✔ Yes
Interactive experience that allows applicants to ask questions as they view ✔ Yes ✔ Yes ✔ Yes
Ability to quickly swap between properties ✔ Yes ✔ Yes ✔ Yes
Free access to the Vieweet app to create video tours with your own 360 tools or photographer ✔ Yes ✔ Yes ✔ Yes
Sends a feedback form to the applicant as a link immediately after the viewing ✔ Yes ✔ Yes ✔ Yes
360 degree tour of the property   ✔ Yes ✔ Yes
Professional photography (up to 10 images)     ✔ Yes
Professionally enhanced photographs     ✔ Yes
Professional floorplan     ✔ Yes
Video trailer     ✔ Yes


With the Focal.Pro package, you can also opt for an add-on to call out a place of interest within the Video trailer for an additional £11.99 per property

Benefits of using Focal Agent

  • Sales properties with professional marketing on average achieve 2% closer to asking price and sell 24 days faster
  • Professional marketing increases your chances of selling by 31% and drives new listings
  • Lettings agents check in around 31% more properties if they use professional marketing and it can help drive sole agency & fully managed properties
  • Online video content makes up more than 75% of all internet traffic. By using video trailers online, you can increase your brand and the viewers engagement
  • 90% of viewers watch video trailers all the way to the end so it's a fantastic marketing tool
  • A video trailer allows you to showcase local points of interest to really make a property stand out 
  • 93% of businesses say they have gained a new customer by using video content!


A list of Focal Agent FAQs can be accessed if you click here.

Related articles:

Best Practice for using your Focal.Free membership

Best Practice for using your Focal.360 membership

Best Practice for using your Focal.Pro membership

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