Boost your brand using Premium Listings

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Premium Listings magnify property features and selling points that you want consumers to take notice of. You can add additional photos to your listing preview on the listing search results page, as well as a play icon, enabling greater video visibility (should you have one). Both are visible before consumers click through to the full listing. This is packaged up into a larger listing card and marked as a Premium listing, ensuring it’s your listing that the attention is on.

   Desktop     Android    iOS

By upgrading a property to a Premium Listing, you are able to:

  • Enhance a property listing's presence in search results with a 20% larger listing card
  • Show four additional photos which also appear in the search results
  • Promote two selling points (highlights), selected from a list of property categories on your listing, including Virtual Tours

 Note

  • Listings must have at least 3 images and a 200 character Full description to be eligible to become premium
  • Premium Listings last for 12 months or until the listing is removed from site
  • Once upgraded, it will show as a Premium listing across all brands on desktop and mobile

This article includes: 

Upgrading a property to a Premium Listing

To upgrade a property to a Premium Listing:

  1. Log in to ZooplaPro
  2. Click the Manage listings tab
  3. Click the relevant property category, for example, Residential sales listings or Residential letting listings
  4. In your property listings, find the property you would like to upgrade to a Premium Listing and click Upgrade
    1. Alternatively, you can upgrade multiple properties in one go. Click the tick box individually next to each property
    2. Click Upgrade
  5. A How would you like to upgrade? window appears, where you can choose to upgrade to a Premium Listing or to a Weekly Featured Property. Click Select upgrade in the Premium Listings section
  6. You must now Confirm your upgrade. The Selected listing that you're choosing to upgrade is shown, as well as the Premium Listing Start date, and the date it Expires. To upgrade, click Confirm upgrade
    (If you pay monthly, you will see how many credits you have, and will be confirming the use of one of your credits per property)
  7. A separate window appears where you can select the 2 property highlights that you wish to promote as the key selling points, including an option for Virtual Tour Available. Click Apply
  8. The property now appears on Zoopla as a Premium Listing

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In ZooplaPro, your property listing now displays with a PL icon that overlays the image. This acts as confirmation that it's been upgraded, and it’ll remain as a Premium Listing for 12 months.

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 A Premium Listing as seen in ZooplaPro

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 A Premium Listing as seen on the Zoopla listing search results page

 Note

You can upgrade a Premium Listing property to a Weekly Featured Property.
For more information on how to upgrade a property to a Weekly Featured Property, click here 

Editing a Premium Listing

  1. In ZooplaPro, click the Manage listings tab
  2. Click the relevant property category, for example, Residential sales listings or Residential letting listings
  3. In your property listings, find the Premium Listing property you would like to amend and click Edit
    1. Alternatively, you can edit the property highlights for multiple properties in one go. Click the tick box individually next to each property
    2. Click Edit PL
  4. A separate window appears where you can select the alternative property highlights that you wish to promote as the selling points. Click Apply
    1. If you are selecting property highlights for multiple properties, the features chosen will apply to all the properties

The two chosen property highlights should clearly reflect what a users key word searches might be, therefore increasing engagement and an increase in Search clicks to the property listing.

 Best practice

  • As you engage with vendors and landlords, let them know that you can and will use this portal enhancement, as it can help sway you winning the instruction. If you show the vendor or landlord that you’ll give them and their property premium treatment when marketing it, they will have more confidence in you and your agency and be impressed with the level of service
  • You should regularly update and change the order of your property images to help keep your listings fresh
    For more information on How to add photos to a listing, click here
    For more information on How to change the primary photo on a property listing, click here
  • You can use Premium Listings to highlight properties that have a Virtual Tour Available. Virtual tours are in demand right now so this can increase engagement and Search clicks to the property listing.
    For more information on Adding videos and virtual tours to listings, click here
    For more information on Best practice for virtual tours, click here

 Note

If you wish to purchase the Premium Listing portal enhancement, contact your Account Manager or Member Services. You can either email members@zoopla.co.uk, or, click Submit a request below and complete the contact form

Related articles:

How many Premium Listing credits do I have left?

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