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Boost your brand using Premium Listings

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Chris Horroll

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Premium Listings magnify property features and selling points that you want consumers to take notice of.

By upgrading a property listing to be a Premium Listing, you are able to:

  • Enhance a property listing's presence in search results with a larger main image and up to 3 additional thumbnail images, ensuring it’s your property listing that the attention is on
  • Show a Premium badge to give your property more of the spotlight
  • Show play icons to encourage visibility and views of any video content (should you have any)
  • Promote 2 selling points (highlights), selected from a list of property categories, to highlight the property's best features
  • Show your logo

This article includes: 

Upgrading a property to a Premium Listing

 Note

  • Property listings must have at least 3 images and a 200 character Full description to be eligible to become Premium
  • Premium Listings last for 12 months or until the listing is removed from site
  • Once upgraded, it will show as Premium across all brands on desktop and mobile

To upgrade a property to a Premium Listing:

  1. Log in to ZooplaPro
  2. Click the Manage listings tab
  3. Click the relevant property category, for example, Residential sales listings or Residential letting listings
  4. In your property listings, find the property you would like to upgrade to a Premium Listing and click Upgrade
    1. Alternatively, you can upgrade multiple properties in one go. Click the tick box individually next to each property
    2. Click Upgrade
  5. A How would you like to upgrade? window appears, where you can choose to upgrade to a Premium Listing or make the property featured (weekly). Click Select upgrade in the Premium Listings section
  6. You must now Confirm your upgrade. The Selected listing that you're choosing to upgrade is shown, as well as the Premium Listing Start date, and the date it Expires. To upgrade, tick the confirmation box and click Confirm upgrade
    (If you pay monthly, you will see how many credits you have, and will be confirming the use of one of your credits per property)
  7. A separate window appears where you can select the 2 property highlights that you wish to promote as the key selling points. Aim to call out those nice to have Property Features that reflect what a user's key word searches might be - Conservatory, Large Garden, Garage, EV charging point etc. Click Apply
  8. The property now appears on Zoopla as a Premium Listing

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In ZooplaPro, your property listing now displays with a PL icon that overlays the image. This acts as confirmation that it's been upgraded, and it’ll remain as a Premium Listing for 12 months.

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 A Premium Listing as seen in ZooplaPro

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 A Premium Listing as seen on the Zoopla listing search results page

 Note

Properties can also be upgraded to become Featured Properties.
For more information on Featured Properties, click here

Editing a Premium Listing

  1. In ZooplaPro, click the Manage listings tab
  2. Click the relevant property category, for example, Residential sales listings or Residential letting listings
  3. In your property listings, find the Premium Listing property you would like to amend and click Edit
    1. Alternatively, you can edit the property highlights for multiple properties in one go. Click the tick box individually next to each property
    2. Click Edit PL
  4. A separate window appears where you can select the alternative property highlights that you wish to promote as the key selling points. Again, aim to call out those nice to have Property Features that reflect what a user's key word searches might be, therefore increasing engagement and an increase in Search clicks to the property listing
  5. Click Apply
    1. If you are selecting property highlights for multiple properties, the features chosen will apply to all the properties

 Best practice

  • As you engage with vendors and landlords, let them know that you can and will use this portal enhancement, as it can help sway you winning the instruction. If you show the vendor or landlord that you’ll give them and their property Premium treatment when marketing it, they will have more confidence in you and your agency and be impressed with the level of service
  • You should regularly update and change the order of your property images to help keep your listings fresh
    For more information on How to add photos to a listing, click here
    For more information on How to change the primary photo on a property listing, click here
  • You can use Premium Listings to highlight properties that have a Virtual Tour Available. Virtual tours are in high demand so this can increase engagement and Search clicks to the property listing
    For more information on Adding videos and virtual tours to listings, click here
    For more information on Best practice for virtual tours, click here

 Note

  • For more information on Premium Listings on Zoopla Advantage, click here
  • If you wish to purchase the Premium Listings portal enhancement, contact your Account Manager or Member Services. You can either email members@zoopla.co.uk, or, click Submit a request below and complete the contact form

Related articles:

How many Premium Listings credits do I have left?

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