When it comes to listings, there's a lot of variation for a lot of different reasons. From our analysis of Search views and Search clicks across Zoopla*, and from our conversations with home movers, we've compiled this short list of tips which can help to ensure your listings achieve the best results.
- 6-10 photos on a property listing is a good number, but especially on sales listings we see that listings with more photos get higher search clicks
- Videos or virtual tours both improve search clicks
For more information on best practice for virtual tours, click here - Floor plans help boost the search clicks as well, and our user research shows that home movers prefer to look at a floor plan rather than read a property's full description to understand the layout of a property. Lettings listings see a 6% increase in clicks if they have a floorplan, and sales listings see a 14% increase*
For more information on the importance of using floorplans, click here - Key features/highlights clearly help home movers learn about the property, rather than this information being lost in a long description
*Increases in search clicks were measured during the second half of 2021.
