The current situation has switched up a lot of vendor and buyer behaviour - and these changes could be here for the long haul.
As a Platinum member, you’ve got access to a whole host of features to help you meet changing customer needs. Here’s some tips on how to use your package to keep on top of your game.
This article includes:
Potential buyers will be looking at pictures, videos and floor plans more than ever before. Adding as much information in listings as possible - as well as context about your business- helps fill in the gaps a physical viewing would normally do.
As a Platinum member, you can put the spotlight on your stock with Premium Listings, making your ad 35% bigger and display up to 6 additional images to enhance its visual impact.
You can also use Featured Property to appear in the search results twice, helping your brand stay at the top of the search results, and top of mind among your customers.
When interacting with a customer remotely, Property Valuation Reports are a great way to build rapport, showing essential insight and recreating the living room experience at home.
They’re also full of general advice on the best way to buy, sell, rent and search for a property while we’re all at home.
Then, you can build on this by using the ZooplaPro Comparables Report Builder to create bespoke reports for your valuations. Another feature is MarketView, which helps with targeted canvassing of properties and potential vendors in your local area, to build your leads pipeline.
With pent-up demand back in the market after reopening, things are busy. Platinum membership gives you the tools to make sure your agency cuts through the noise.
Be the agent of choice by appearing at the top of selected searches with Valuation Booster, which can increase your lead volume by 500%*.
Additionally, as a Platinum member you can use Featured Agent to highlight your branch to customers actively searching for an agency to meet their property needs.
Reminder of what you get as a Platinum member
*Internal Zoopla data, November 2019