As a Platinum member, you’ve got access to a whole host of features to help you meet changing customer needs. Here’s some tips on how to use your package to keep on top of your game.
This article includes:
Power up your listings
Potential buyers will be looking at pictures, videos and floor plans more than ever before. Adding as much information in listings as possible - as well as context about your business - helps fill in the gaps a physical viewing would normally do.
Advertising virtual tours, for example, or promoting your business through Area Sponsorship, set your business apart from the competition in a busy time for the market.
As a Platinum member, you can put the spotlight on your stock with Premium Listings, making your ad 20% larger than standard listings, giving it a purple border and a Premium tag, and displaying up to 4 additional images to enhance its visual impact.
You can also use Featured Properties to appear in the search results twice, helping your brand stay at the top of the search results for maximum exposure, and top of mind among your customers.
Recreate the face-to-face interaction remotely
When interacting with a customer remotely, the Property valuation report is a great way to build rapport, showing essential insight and recreating the living room experience at home. They’re also full of general advice on the best way to buy, sell, rent and search for a property while we’re all at home.
Then, you can build on this by using the ZooplaPro Comparables report builder to create bespoke reports for your valuations.
Stand out in searches
With pent-up demand back in the market, things are busy. Platinum membership gives you the tools to make sure your agency cuts through the noise.
Be the agent of choice by appearing at the top of selected searches with Valuation Booster, which can increase your lead volume by 500%*.
Additionally, as a Platinum member you can use Featured Agent to highlight your branch to customers actively searching for an agency to meet their property needs.
*Internal Zoopla data, November 2019
