This Skills Session article and accompanying video were produced prior to the ZooplaPro navigation changes. As such, you'll notice that we’ve renamed and regrouped some of the tools now compared to how they appear in the article and video below

Our second Skills Session aired on Thursday 7th May, and had Success's Sophie talk to Nikki Cole, a senior leader in the Zoopla commercial team, about how to keep leads engaged.  

There's a bank of 370,000 buyers and vendors held back by coronavirus, according to our latest House Price Index Report.  During this enforced downtime, they're using the time to browse and so there's no time like the present to start looking at your pipeline, ready for when this demand is released back into the market.  

In this Skills Session, Sophie and Nikki discussed: 

  • Elevate your listings to hook browsers.  With property hunters now wholly reliant on listings for information, they're zoning in on the detail.  They talked you through harnessing the power of pictures, video and floor plans to set your listings apart
  • Use MarketView to help target your recovery.  They discussed how to use MarketView to prepare for the return to market canvassing and get a head-start over local competition
  • Build vendor relationships remotely with Property Valuation Reports.  With their deep-dives into property transaction and valuation trends in your areas, Property Valuation Reports help cement local trust in your business.  Recreate that "living-room interaction" with customers over video



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