Boost your brand using Premium Listings - Residential Estate Agents

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   Desktop     Android    iOS

By upgrading a property to a Premium Listing, you are able to:

  • Enhance a property listing's presence in search results by highlighting its background
  • Show six additional photos which also appear in the search results
  • Promote two selling points, selected from a list of property features on your listing, including Virtual Tours

 Note

  • Listings must have at least 3 images and 200 character summary description to be eligible to become premium
  • Premium Listings last for 12 months or until the listing is removed from site
  • Once upgraded, it will show as premium across all brands on desktop and mobile

This article includes: 

Upgrading a property to a Premium Listing

To upgrade a property to a Premium Listing:

  1. Log in to ZooplaPro
  2. Click the Properties tab
  3. Click the relevant property category, for example, UK residential for sale or UK residential to rent
  4. In your property listings, find the property you would like to upgrade to a Premium Listing and click Upgrade
    (Alternatively, you can upgrade multiple properties in one go. Click the tick box individually next to each property. Then, click Upgrade)
  5. A confirmation window will pop up, click Confirm Upgrade
    (If you pay monthly, you will see how many credits you have, and will be confirming the use of one of your credits per property)
  6. A separate window appears where you can select the 2 property features that you wish to promote as the key selling points, this now includes an option for Virtual Tours. Click Apply
  7. The property will then appear on Zoopla as a Premium listing

In ZooplaPro, your property listing will now be displayed with a PL icon that overlays the image. This acts as confirmation that it's been upgraded, and it’ll remain as a premium listing for 12 months.

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 A Premium Listing as seen in ZooplaPro

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 A Premium Listing as seen in Zoopla search results

 Note

You can upgrade a Premium Listing property to a Weekly Featured PropertyGet more information on how to do this 

Editing a Premium Listing

  1. In ZooplaPro, Click the Properties tab
  2. Click the relevant property category, for example, UK residential for sale or UK residential to rent
  3. In your property listings, locate the Premium Listing property you would like to amend and click Edit
    (Alternatively, you can edit the Property features for multiple properties in one go. Click the tick box individually next to each property. Then, click Edit PL)
  4. A separate window appears where you can select the alternative property features that you wish to promote as the selling points. Click Apply
    (If you are selecting Property features for multiple properties, the features chosen will apply to all the properties)

The two chosen property features should clearly reflect what a user’s key word searches might be, therefore increasing engagement and the potential for clickthrough to the property listing.

 Best practice

  • As you engage with vendors and landlords, let them know that you can and will use this portal enhancement, as it can help sway you winning the instruction. If you show the vendor or landlord that you’ll give them and their property special treatment when marketing it, they will have more confidence in you and your agency and be impressed with the level of service
  • You should regularly update and change the order of your property images to help keep your listings fresh.
    Get more information on how to change the primary photo on a property listing
  • Use Premium Listings to highlight Virtual Tours

 Note

If you wish to purchase the Premium Listing portal enhancement, contact Member Services or your Account Manager

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