How to manage fraudulent or phishing leads

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In order to keep yourself and your customers safe online, it's important to be aware of the behaviour and intent of malicious individuals known as 'fraudsters'. Unfortunately, estate agents can be targets to fraudsters as they know by gaining access to your private environments such as email or business tools, can be of an advantage to them. 

Fraudsters will attempt to do this by engaging with an agent, and sending them emails or links that look authentic, but are actually phishing for secure log in credentials for different systems. This can include starting the conversation through online lead forms.

Zoopla has spam filters in place that are optimised to pick up on any suspicious lead submitting behaviour, however unfortunately, a small amount of spam leads can sometimes be sent.

It's important to report any suspect lead emails you receive to Zoopla Member Services who can help you stay safe. To identify potential fraud, keep an eye out and report lead emails which contain: 

  • A suspicious URL, or
  • Unexpected attachments

If you do receive a suspect email, do not click on the link(s), or download the attachment(s).  Ensure you forward the email to Member Services at members@zoopla.co.uk and we can then investigate and blacklist the contact details used in the lead if necessary.

Related articles: 

Recognising phishing emails

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