Area Sponsorship is a cost effective way of promoting your brand and branch to a much wider audience, in locations where you would like to raise your profile. Area Sponsorship identifies applicants looking for property in certain outcodes, allowing you to advertise to them in a targeted manner.
Area Sponsorship allows you to advertise more strategically, bringing attention to any special offers or services. It’s also a great opportunity to generate brand awareness, and drive traffic to your own website.
This article includes:
Customising Area Sponsorship
Regularly update your advert to ensure you're promoting your current and relevant marketing messages. Linking adverts to pages that specifically relate to the advert message will also help you gain maximum results. You can refresh your design as often as you want
Your advert is yours to show off - it can contain:
- Your company branding
- Messaging of your choice
- A link to any landing page you choose, for example, your website homepage, your valuation enquiry page, or any other location of your choice
These can be provided to our Member Services team and uploaded on your behalf.
To maximise your Area Sponsorship, your advert should be in .gif format. However, please be aware that sound cannot be added to your adverts.
You can get your .gif advert added by contacting Member Services
If you don’t provide any graphics for your advert, you will be assigned a template that only contains your postcode, branch name and a link to your website
By sponsoring an outcode, or multiple outcodes, you can position your advert on specific sections of the website, for example, on the For sale, To rent, New homes or House prices pages, in order to target the most relevant audience for your business.
When a potential applicant searches the area that relates to the outcode you’ve sponsored, your advert will appear prominently on all the search results pages.